Lara Zuehlke is passionate about those 26 letters of the alphabet.

Over the years, she's shaped, hacked and tweaked them in all sorts of ways. From feature stories on Blue Bell ice cream's CEO and video scripts on skin molecules for L'Oreal to brand campaigns to raise $50 million for Texas A&M's Mays Business School, Lara loves it all. And it shows.

Meet Lara >>