In the midst of a rapidly changing world in 2007, Hewlett Packard's OpenCall telecom division needed to redefine its brand story. While a senior writer at Dallas-based, 1400 Words Inc., Lara collaborated with HP's global marketing team to create a brand messaging guide to reposition HP with internal and external stakeholders. 

Launching Mays Business School's Communications Program

Reinvigorating Hewlett Packard's OpenCall Division 

During her nearly five years at Texas A&M's Mays Business School, Lara spearheaded the development of a communications program from scratch. This would serve as the platform for rebranding Mays Business School and engaging alumni and donors to raise more than $50 million in the One Spirit, One Vision capital campaign. To learn more, download the case study. 

Case studies

Shiny object syndrome runs rampant in organizations today. 

Lara Zuehlke

Communications strategy

From the latest social platform to the next gadget or program to sell, there are so many ideas competing for time and resources that it can be easy to lose sight of your true strategy. For nearly two decades, Lara has been helping organizations overcome shiny object syndrome by developing actionable, measurable communications strategies—from messaging frameworks and content roadmaps to comprehensive digital audits and multi-faceted marketing plans.


To learn more, check out the case studies below. For more recent examples and case studies, please contact Lara