From the frequent “talks too much” marks on her report cards to years of impromptu speaking competitions, Lara Zuehlke has been telling stories for as long as she can remember.


Over the past two decades, Lara has led strategic planning and execution of award-winning content, marketing, and digital programs for organizations—ranging from universities and non-profits to privately held companies and Fortune 500 firms. Her client portfolio includes: Hewlett-Packard, L’Oreal, car2go, Austin Energy, Galveston Bay Foundation, Seton Healthcare Family, Kepner-Tregoe, Denham Capital, Academic Partnerships, Tyler Technologies, Brinker International, Fossil, Corner Bakery, Art Institute of Chicago, and many more.

But truth be told, Lara's love of words is paramount to her love of people. From dreaming with teams at the whiteboard to sharing a perfectly timed high-five, over the years, Lara has also proudly held the title of "President of Fun." But don't be mistaken. Growing up on a 60-acre pig farm in Central Texas, Lara's not afraid to roll up her sleeves and do whatever it takes to get the job done. 

A third-generation Aggie (Whoop!), Lara earned a Bachelor's of Arts in Journalism from Texas A&M University in 1997. Over the years, her creative work has garnered numerous awards and honors for writing, marketing/branding, and magazine editorial. In 2015, Lara was named the Gene Barnwell Waugh Mentor of the Year by Women Communicators of Austin.

When she's not behind a keyboard supporting clients or working on her latest novel, Lara can most likely be found on her bike, roaming Town Lake, playing with her nieces and nephew, or attempting a DIY project at home. She also serves on the Board of Trustees at Unity Church of the Hills in Austin.