From the frequent “talks too much” marks on her report cards to years of impromptu speaking competitions, Lara Zuehlke has been telling stories for as long as she can remember.


Over the past two decades, Lara has led strategic planning and execution of award-winning content, marketing, and digital programs for organizations—ranging from universities and non-profits to privately held companies and Fortune 500 firms.

Her client portfolio includes: Hewlett-Packard, L’Oreal, car2go, Austin Energy, Galveston Bay Foundation, Seton Healthcare Family, Kepner-Tregoe, Denham Capital, Academic Partnerships, Tyler Technologies, Brinker International, Fossil, Corner Bakery, Art Institute of Chicago, and many more.

But truth be told, Lara's love of words is paramount to her love of people. From dreaming with teams at the whiteboard to sharing a perfectly timed high-five, over the years, Lara has also proudly held the title of "President of Fun." But don't be mistaken. Growing up on a 60-acre pig farm in Central Texas, Lara's not afraid to roll up her sleeves and do whatever it takes to get the job done. 

A third-generation Aggie (Whoop!), Lara earned a Bachelor's of Arts in Journalism from Texas A&M University in 1997. When she's not behind a keyboard supporting clients or marketing her new novel ("No Motive in Murdoch" under pen name J.L. Bass), Lara can most likely be found on her bike, roaming Town Lake, playing with her nieces and nephew, or attempting a DIY project at home. 


Awards & Honors

Gene Barnwell Waugh Mentor of the Year

2015 Women Communicators of Austin

Public Relations Society of America | Dallas

2014 Pegasus Award, Kepner-Tregoe Tablet App Launch
2014 Honorable Mention, Academic Partnerships’ Globalization of Higher Education Conference


Telly Awards

2009 Bronze Award, L’Oréal, “Beyond the Cutting Edge,” Video Scriptwriting
2009 Silver Award, Dallas Convention & Visitor’s Bureau, “When I’m Big” Video Concept


International Association of Business Communicators

2013 Award of Excellence, AAPL “Meet Us” Campaign
2004 Award of Merit for Magazines, @Mays 2003
2003 Award of Excellence for Identity Programs, Mays Business School Brand Initiative
2002 Award of Excellence for Feature Writing, “Beyond Location” 
2001 Award of Excellence for Electronic Communications, Mays Business Online


League of American Communications Professionals | Vision Awards

2010 Bronze Award, Tyler Technologies Annual Report, “Speaking from Experience”
2008 Gold Award, Tyler Technologies Annual Report, “On Track”